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Beauty Tips

Live beautifully: our top tips this summer for healthy-looking skin for life

You only get one skin in your life. Whilst you can’t hide from the sun, you can reduce its effects by replenishing your vitamin A and using an SPF daily. Live beautifully with radiant, healthy-looking skin for life. read more

Truth About Permanent Make-up Revealed

There are so many myths surrounding permanent make up. Read our latest article to discover the truth about this treatment! read more

Considering permanent makeup? Here are 5 must-ask questions to help you choose the right artist.

Permanent make up continues to increase in popularity due to the incredible and lasting results that can be achieved. As a result, there are now many salons advertising permanent cosmetics across the country. Because this is a long lasting treatment, read more
Photo of Christmas decoration gel nails

Treat yourself with a little Principal Beauty Christmas magic

Why not give yourself a gift this Christmas? We want to allow you a little space and time to sit back, relax and feel good about yourself in the midst of all the Christmas busyness! read more

What if makeup looked good and helped your skin to flourish?

Most make-up is full of chemicals and additives. These products may help you look good in the morning, but can cause problems for your skin in the long term. What if make-up could help you look good without damaging your skin? read more

Say goodbye to unwanted hair with IPL hair reduction

Fed up with time-consuming processes to remove unwanted hair? IPL hair reduction treatment can make a difference to your life! Find out more today. read more

Future-proof Your Skin: why a Vitamin A deficiency might be the cause of your ageing skin

Not many people realise that all areas of skin exposed to light suffer from a chronic Vitamin A deficiency. A shortage of Vitamin A leads to the serious skin problems that most people mistakenly attribute to ageing and sun damage. Our treatments can help you protect your skin. read more

Microblading: your choice for beautiful and natural eyebrows

Microblading enhances your brows to provide beautiful, natural and long lasting results. We all wish we had perfect eyebrows – with microblading you can! This permanent make-up technique will save time on your daily beauty regime – forget the hassle read more

How to Choose Your Skincare

How important are the ingredients? read more

Mole or Melanoma

Do you know the difference? read more

9 foods for great looking skin

Diet plays a big part in how your skin looks and ages. read more

Which cleanser should I use?

some cleansers leave your skin feeling tight - so how do you know which one to use? read more

What is a BB Cream?

BB creams or blemish balms were originally formulated in the 1960s in Germany by a female plastic surgeon who wanted a product that would give coverage, sun protection and heal the skin of her patients after surgery. They combine all read more

5 ways to achieve longer lashes

1. Use a Lash Conditioner... read more

What is the difference between a moisturiser and a serum?

Serums have become hugely popular in the fight against the visible signs of ageing. read more

How can I revitalise my hands?

"I'm 25 but my hands are like they belong to a much older woman!" read more

Minimalism: spring 2013 makeup trend featuring Jane Iredale’s PureGloss Lip Gloss

An easy, 5 minute make-up look that is on trend and beautiful for spring, featuring the NEW lip glosses. read more

Cherry Lips – 2013 make-up trends

A polished make-up look for spring, complete with a lovely cherry lip. read more

Spring 2013 make-up trends

Strong eyes and luscious lips are at the centre of this spring trend. read more


Pre-cleansing is a vital part of a two-step cleansing process – it provides deep, specific cleansing and helps to lift off surface debris that can cause break-outs and dullness. This should be followed with face wash or cleanser for complete read more


The indoor air becomes very dry when central heating is hard at work, while the wind outside is chilling. This causes loss of moisture from the lips. The skin on the mouth is very delicate and thin, and become so read more

Q. I use sunscreen in summer, do I need it throughout the year?

Never underestimate the importance of protecting your skin daily against harmful UV rays... read more

Q. What can skincare products containing vitamin A do for my skin?

Vitamin A helps to keep skin safe, healthy and youthful. Its antioxidant properties... read more

Q. What do all the numbers on my sun block mean?

Top 50 most asked beauty questions # 35 read more

Q. How do I get rid of those little red veins around my nose and cheeks?

Top 50 most asked beauty questions # 8 read more

Q. How do I know what type of skin I have?

Top 50 most asked beauty questions # 22 read more

Q. Why shouldn’t I use soap to wash my face?

Top 50 most asked beauty questions #3 read more